Privacy Policy
Last updated: 22 October 2026
Inkwallart respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store, disclose and protect your personal information when you visit www.inkwallart.com, create an account, place an order, use our design studio, subscribe to our communications, contact us or otherwise interact with our services.
It also explains the privacy rights available to you under applicable data protection laws, including the UK General Data Protection Regulation, the EU General Data Protection Regulation and certain United States state privacy laws.
1. Who We Are
Inkwallart is operated by:
Legal company name: [COMPANY LEGAL NAME]Trading name: Inkwallart
Company registration number: [REGISTRATION NUMBER]Registered address: [REGISTERED BUSINESS ADDRESS]Email: [email protected]
Website: www.inkwallart.com
For the purposes of applicable data protection laws, [COMPANY LEGAL NAME] is the “data controller” responsible for deciding how and why your personal data is processed.
Where required, our appointed representatives are:
EU Representative:[EU REPRESENTATIVE NAME AND CONTACT DETAILS]
UK Representative:[UK REPRESENTATIVE NAME AND CONTACT DETAILS]
These representative sections may be removed where they are not legally required.
2. Scope of This Privacy Policy
This Privacy Policy applies to personal information collected through:
- The Inkwallart website
- Customer accounts
- Purchases and order processing
- Personalised product orders
- Customer support communications
- Newsletter and marketing subscriptions
- Social media interactions
- Advertising and analytics technologies
- Competitions, surveys or promotional campaigns
- Business, trade and artist partnership enquiries
This policy does not apply to third-party websites, platforms or services that operate under their own privacy policies.
3. Personal Information We Collect
The information we collect depends on how you interact with Inkwallart.
3.1 Identity and Contact Information
We may collect:
- First and last name
- Billing address
- Shipping address
- Email address
- Telephone number
- Account username or account identifier
- Company name, where applicable
3.2 Order and Transaction Information
We may collect:
- Products purchased
- Order value
- Order date and status
- Delivery method
- Billing and shipping details
- Refunds, returns and exchanges
- Discount codes and gift card information
- Customer service history
- Transaction references
Payment information is generally collected and processed by our authorised payment service providers. Inkwallart does not intend to directly store complete debit or credit card numbers unless expressly stated at the point of collection.
3.3 Account Information
When you create an account, we may collect:
- Login credentials
- Saved addresses
- Order history
- Wishlist items
- Communication preferences
- Recently viewed products
Passwords are stored in an encrypted or cryptographically protected form by us or our e-commerce platform provider.
3.4 Personalisation Information
If you order a personalised product, we may collect information that you choose to provide, such as:
- Names
- Initials
- Dates
- Locations
- Coordinates
- Personal messages
- Birth details
- Photographs
- Pet photographs
- Home or building photographs
- Other customisation instructions
You should only provide personal information about another person where you have permission to do so.
Please do not submit sensitive personal information through a personalised product order.
3.5 Technical and Usage Information
When you visit our website, we may automatically collect:
- Internet Protocol address
- Browser type and version
- Device type
- Operating system
- Time zone and approximate location
- Website navigation activity
- Pages and products viewed
- Referring website or advertisement
- Session duration
- Shopping cart activity
- Cookie and device identifiers
- Website performance and error information
3.6 Marketing and Communication Information
We may collect:
- Newsletter subscription status
- Marketing preferences
- Email engagement information
- Responses to surveys or competitions
- Communications sent to customer support
- Product reviews and feedback
- Social media messages or comments
3.7 Fraud Prevention and Security Information
We may process certain information to protect our customers and business, including:
- Suspicious transaction indicators
- Failed payment information
- Device and network identifiers
- Account login activity
- Chargeback information
- Fraud screening results
3.8 Design Studio, Uploaded Images and AI Features
When you use our design studio, we process:
- Images you upload, together with technical details such as their size and format;
- Descriptions (prompts) you enter for AI-generated artwork, and the style options you choose;
- Artwork created for you by our AI tools, and the crop, size and format you select;
- Your credit balance and credit history, where you use credits; and
- If you are not signed in, a random identifier stored in a cookie so that your designs stay available to you.
To create, enhance or upscale artwork, prompts and images are sent to our AI technology providers (currently fal.ai, which gives access to models from providers such as Google, OpenAI and Black Forest Labs). Prompts, uploaded images and AI results may also be checked automatically by a content moderation service (currently OpenAI) to keep unlawful or harmful content off our products. These providers act on our behalf, process the data to provide the requested result, and may be located outside your country. Please do not include personal or sensitive information in prompts.
4. How We Collect Your Information
We collect personal information:
Directly from You
For example, when you:
- Place an order
- Create an account
- Contact customer support
- Subscribe to marketing communications
- Submit a product review
- Request a return or refund
- Enter a competition
- Order a personalised product
- Apply to work with us
Automatically
We may collect technical and usage data through:
- Cookies
- Pixels
- Tags
- Local storage
- Server logs
- Analytics technologies
- Advertising technologies
From Third Parties
We may receive information from:
- E-commerce platform providers
- Payment processors
- Shipping and fulfilment partners
- Fraud prevention providers
- Analytics providers
- Advertising and social media platforms
- Customer service platforms
- Email marketing providers
- Publicly available sources
- Business or artist partners
5. How We Use Your Personal Information
We process personal information only where we have a lawful basis to do so.
5.1 To Process and Deliver Orders
We use your information to:
- Confirm and process your order
- Take or facilitate payment
- Produce personalised products
- Arrange shipping and delivery
- Send order and delivery notifications
- Manage returns, refunds and exchanges
- Provide customer support
Legal basis: Performance of a contract.
5.2 To Create and Manage Your Account
We use your information to:
- Register your account
- Authenticate your login
- Save your preferences
- Display your order history
- Maintain wishlists and saved addresses
Legal basis: Performance of a contract and our legitimate interests in operating our services.
5.3 To Communicate With You
We may contact you regarding:
- Your order
- Delivery updates
- Product personalisation
- Returns and refunds
- Account security
- Customer support requests
- Important changes to our services or policies
Legal basis: Performance of a contract, compliance with legal obligations and our legitimate interests.
5.4 To Send Marketing Communications
With your consent where required, we may send:
- New collection announcements
- Product recommendations
- Promotional offers
- Discount codes
- Editorial and design content
- Abandoned cart reminders
- Back-in-stock notifications
Legal basis: Consent or legitimate interests, depending on the communication and applicable law.
You can unsubscribe at any time by selecting the unsubscribe link in an email or contacting us.
6. Cookies and Similar Technologies
We use cookies and similar technologies to operate our website, remember preferences, analyse website traffic and, where permitted, provide personalised advertising.
Cookies used on the website may include:
Strictly Necessary Cookies
These cookies are required for functions such as:
- Shopping cart operation
- Checkout
- Payment processing
- Account login
- Security
- Cookie preference management
These cookies cannot normally be disabled through our consent tool because the website may not function correctly without them.
Analytics Cookies
These cookies help us understand:
- How visitors use the website
- Which pages and products are popular
- How visitors arrive at the website
- Whether technical errors occur
Functional Cookies
These cookies may remember:
- Language
- Region
- Currency
- Recently viewed products
- Display preferences
Advertising Cookies
Subject to your consent where required, advertising cookies may be used to:
- Measure advertising campaigns
- Limit repeated advertisements
- Build advertising audiences
- Display more relevant advertisements
- Understand actions taken after viewing an advertisement
You can manage non-essential cookies through the cookie preference tool available on our website.
For further information, please read our separate Cookie Policy.
7. How We Share Personal Information
We may share personal information with trusted service providers where necessary to operate our business.
These recipients may include:
E-commerce and Hosting Providers
Providers that host and operate our website, product catalogue, customer accounts and checkout systems.
Payment Providers
Banks, card networks, digital wallet providers and payment processors that facilitate transactions and prevent payment fraud.
Shipping and Fulfilment Providers
Postal services, couriers, warehouses, printing partners, framing partners and fulfilment centres involved in producing and delivering orders.
IT and Security Providers
Providers that support website hosting, cloud storage, cybersecurity, data backup, fraud prevention and technical support.
AI and Image Processing Providers
Providers of AI image generation, editing, upscaling and content moderation services that process prompts and images on our behalf when you use our design studio (see section 3.8).
Marketing and Analytics Providers
Subject to applicable consent requirements, we may share limited information with email marketing, analytics, advertising and social media providers.
Professional Advisers
- Lawyers
- Accountants
- Auditors
- Insurers
- Tax advisers
- Compliance consultants
Government and Regulatory Authorities
We may disclose information where required by law, court order or lawful regulatory request.
Business Transfers
If Inkwallart is involved in a merger, acquisition, restructuring, financing or sale of assets, personal information may be transferred as part of that transaction, subject to appropriate safeguards.
We require service providers to use personal information only for authorised purposes and to protect it appropriately.
8. Sale and Sharing of Personal Information
Inkwallart does not sell personal information in exchange for money.
However, certain uses of advertising cookies, pixels or similar technologies may be considered a “sale,” “sharing” or use for targeted advertising under some United States state privacy laws, even where no money is exchanged.
Where applicable, you may opt out by:
- Using our cookie preference tool
- Selecting the “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” link
- Enabling a recognised browser-based opt-out signal, such as Global Privacy Control
- Contacting us at [email protected]
We do not knowingly sell or share the personal information of children under 16.
9. International Data Transfers
Inkwallart operates internationally and may use service providers located in different countries.
As a result, personal information may be transferred outside:
- The United Kingdom
- The European Economic Area
- Your country of residence
Where required, we use appropriate safeguards for international transfers.
10. How Long We Keep Personal Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.
Retention periods may include:
- Order and transaction records: For the period required under applicable tax, accounting and consumer laws
- Customer account information: Until the account is closed, followed by a limited period for legal and security purposes
- Customer service communications: For the period necessary to resolve the enquiry and manage possible disputes
- Marketing information: Until you unsubscribe or withdraw consent
- Personalisation files: For the period necessary to produce the order and manage returns or reprints
- Uploaded images and AI-generated designs that are not ordered: Deleted automatically about 30 days after they were last used; you can also delete saved designs from your account at any time
- Prompts and AI job records: Kept with the related design, and in our records of AI usage and credits for as long as needed for billing, abuse prevention and support
- Fraud prevention information: For as long as reasonably necessary to prevent and investigate fraud
- Cookie and analytics information: According to our Cookie Policy
- Legal claims information: Until the relevant legal limitation period has expired
11. Data Security
We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, accidental loss, misuse, alteration, disclosure or destruction.
12. Automated Decision-Making
We do not currently make decisions based solely on automated processing that produce legal or similarly significant effects for customers.
Our design studio uses automated content checks on prompts, uploaded images and AI results. If content is flagged, it may be rejected or held for manual review, and any credits used are refunded. You can contact us if you believe content was rejected in error.
13. Your UK and European Privacy Rights
You may have rights including access, correction, deletion, restriction, objection, portability, withdrawal of consent and the right to complain to a data protection authority.
To exercise a right, contact:
14. United States Privacy Rights
Residents of certain United States states may have additional privacy rights, including rights to access, delete, correct and opt out of targeted advertising or sale/sharing of personal information.
To submit a request, email:
15. Marketing Preferences
You can stop receiving promotional emails by selecting the unsubscribe link in any marketing email or contacting us.
16. Children’s Privacy
The Inkwallart website is not directed at children under the age of 16.
17. Third-Party Websites and Social Media
Our website may contain links to third-party websites, social media services or external platforms. Those third parties operate independently and under their own privacy policies.
18. Product Reviews and Public Content
If you submit public content such as reviews or photographs, some information may be visible to other website visitors.
19. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be published on this page with a revised “Last updated” date.
20. Contact Us
Inkwallart Privacy Team[COMPANY LEGAL NAME][REGISTERED BUSINESS ADDRESS]Email: [email protected]
For general customer service enquiries, contact: